Isis Alarcón created the It Shoes brand in 2009. She studied audio-visual communication in the Ramon Llull University in Barcelona.When she finished her degree she started working in advertise production and, soon after, in the fashion department with wardrobe for advertising and television productions.There, she realized her passion for fashion.After moving to Portugal, she studied fashion merchandising on Citex, one of the most prestigious fashion schools in Portugal. She entered the fashion world and found her destiny.Isis started creating her first booties prototype sketches and quickly after, she decided to go to London to pursue another degree in Shoe Drawing at the Fashion College of London.Her goal was to create shoes of high quality, comfortable and at an affordable price, for cosmopolitan women. After finding the best suppliers and the craftiest workshops, specialized in high quality shoes, she launched the online site it shoes.Today, you can find it shoes, besides online, in stores in Spain and Portugal. This last year the brand was also launched online on the United States.