IT SHOES was founded by Isis Alarcón, a Spanish woman who has traveled half of the world and has built a successful company created out of a dream: to design and hancraft boots that match women power, encouraging them to feel FIERCELY their BEST VERSION, leveling up every look. NOT THE AVERAGE KIND OF BOOTS, BORN TO MAKE YOU WOW!

An experiment selling luxury off-the-rack shoes on her fashion blog 'So urban, so chic' in 2011, has developed into a project that grows every day based on hope, enthusiasm and hard work, making it happen. As a result, IT SHOES is now launching collections every season for online sales, as well as its flagship store in Madrid.

There are no limits for Isis. Mother of four children, her lifestyle is frenetic. She controls every detail from design, production, shootings, fashion shows, creativity, programming... and she adheres to a mission: to provide top quality products for strong and confident women who seek comfort and style, impeccable designs and a responsible craft production that mixes latest trends with classics, timeless designs with a twist.  IT SHOES produces all its products at top factories in Spain and Portugal, using the finest materials and managed by families who have been in the business for many generations.

Her passion is contagious, as she believes that the most important thing to achieve success is to believe in the project 100% and invest all the energy possible into it. She feels proud of her achievements and sees the difficulties as opportunities to grow and learn, "positive vibes" that have made the brand a favorite among many influencers and a large number of powerful, self-confident, feminine, creative, energetic, brave, honest women who love fashion all over the world.