Who are we?

Isis Alarcón is the mind behind IT SHOES. CEO and founder of the company, this Spanish woman who has traveled half the world has managed to build a successful company born from a dream.
 
Mother of four children, her pace of life is hectic. She spends two days a week in Madrid and the rest between Barcelona, Porto, Miami... and the countless places documented by her photo sessions around the world.
 
What began as an experiment selling leftover stock of luxury brand shoes on her fashion blog "So urban, so chic" became a project that grows day by day based on enthusiasm, excitement, and a lot of work. IT SHOES now launches collections every season that it sells through its online shoe store and its physical store in Madrid, another recently fulfilled dream that has led Isis to embark on a new adventure: the production of patches and textile garments.
 
For Isis there are no borders; besides selling worldwide through wwww.itshoes.com, thanks to her agreement with one of the coolest brands in the United States and Colombia, SETA APPAREL, IT SHOES is also present in the brand’s points of sale in Miami, Medellín, and Bogotá.
 
Isis controls every detail, from design, production, shootings, creatives, programming… with tireless enthusiasm and motivation following a mission: to provide top-quality products for strong and confident women who seek comfort and style, offering impeccable design and responsible artisanal production that fuses the most current aesthetics with timeless classics, eternal designs with a twist.
 
Her passion is contagious, as she believes that the main thing to create a project is to believe in it fully and dedicate all the good vibes possible, feeling the achievements with pride and the setbacks as opportunities to grow, become stronger, and learn. Some "positive vibes" that have made her brand one of the favorites of many influencers. We can see her most iconic models on the feet of Carbonero, Paula Echevarría, Agostina Saracco, María Pombo, Luisa Veirao, Fernanda Velez, Karen Martínez... and a large number of powerful, self-confident, brave, honest, and fashion-loving women. Versatile women who know what they want and walk freely pursuing their dreams, feminine, energetic, and creative women all over the world.
 
Seeking to boost the self-confidence of all those women who have the pleasure of wearing IT SHOES, Isis designs her shoes so that, besides being comfortable, they are as flattering as possible, providing that "push" of self-esteem that we sometimes need to remind ourselves that we can achieve everything we set out to do. And her wish is that women do this whether we wear sandals, heels, cowboy boots or any other type of shoe made especially for us.
 
Her relationship with fashion started by pure chance. Working in the audiovisual sector, one day the opportunity arose to do a job as a styling assistant and she fearlessly took her first steps in this new area. She soon decided to start a fashion blog and fate acted again: she discovered a warehouse with a stock of wonderful shoes that she began selling on her blog and to influencers in the era when blogs and it girls were starting to take off. From there she got her nickname, by which many still know her and which gave name to IT SHOES: "Isis, the Shoe Dealer." The next step was to learn shoe design in London and start making her own models; it was the factories she turned to for her stock that encouraged her to undertake and create her own collections. IT SHOES was born.