Inspired by confident, fashion-forward it girls around the world, it shoes was created from a desire to fuse sophisticated style with comfort to provide a fun shopping experience for the independent spirit and forward thinker.

Empowering and embracing the beauty of feminine, energetic and creative women worldwide, the impeccable design, quality and ease of well-crafted products made with love and care support women who know what they want and walk freely in the pursuit of their dreams.


To make stylish, versatile and top-quality products accessible to strong, confident women who seek everyday comfort and classic style from day to night.


1.Responsible production: Our products are produced by responsible manufacturing partners and well-known factories in Barcelona, Elche and Oporto - the very same ones that produce your favourite designer labels. we build strong personal relationships with manufacturers who share our corporate values and are just as committed to ethical and fair practices.

2. High-quality standards: Our products are expertly crafted using the finest materials by skilfully trained hands that marry modern aesthetic with universal feminine appeal.

3. Price:Our products are sold direct-to-consumer online to ensure the highest quality product at the best price for our customer.